We have all heard of the infamous Black Friday – folks wrap up Thanksgiving festivities to camp out and wait until midnight, when stores and websites are stormed by thousands of people looking to get a head start on their holiday shopping. But since 2010, Small Business Saturday has been encouraging consumers across the country to shop small and support local business. For small business owners, this shift in focus can mean big pluses.
Small Business Saturday is helping businesses all over the country generate visibility. To help kick off your participation in this event, start a countdown calendar in your store or offer special incentives – this will create awareness and encourage customers to return to support your business. American Express has been a key partner in establishing Small Business Saturday. For increased exposure, small businesses that accept American Express cards can promote themselves on the AMEX Small Business Saturday Map, which displays the local businesses in an area that are participating in the event.
Small Business Assistance
Small business is a whirlwind of unique challenges and benefits. If you are ready to dive into this market or perhaps you are ready to sell, work with the top business brokers in the Metroplex to ensure a successful transition. Reach out to our expert advisors today at 972-783-1662!